What is this circuit good for? It creates a single-ended-input-differential-output amplifier, in which VCM is the common mode and the main signal, in this case the average (VA+VB)/2 rides on top of VCM. It is very useful for fully differential circuits in low noise applications, because differential amplifiers help reduce the common mode noise. VCM in this case, sets the common mode to a useful level as required by the design.
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